History: In 1916, amateur filmmaker Egg-Fu Kong set up a small studio within a barely populated residential area. He called it Egg-Fu Pictures after himself. He was born in 1898 in Beijing to parents who worked as a photographer (father) and a writer (mother). He became interested in film after seeing the first ever feature film produced in Hong Kong and moved there to set up shop. Around 1935, Egg-Fu passed out whilst directing a film in his studio. He turned out to have suffered from alcohol poisoning which he eventually recovered from a couple days later. In 1965, he began to develop pneumonia and wrote in a will that his son inherits the studio. Egg-Fu's son Raymond Kong (b. 1933) eventually bought the studio after his father's death the same year the will was written. Raymond had been working with film for 15 years; his very first film Terror in Nanjing (在南京的恐怖) released in 1950, sparked controversy across China due to its subject matter, then considered objectionable (the film was a telling of the Nanjing Massacre). In 1972, the studio became known as Kong Film, by then Raymond Kong was producing very successful and well-received films. In 1978, the company had temporarily suffered financial troubles due to box office failures of the following Clown in the Trenches (小丑在战壕 - A WWII tragicomedy), Cleopatra's Romantic Encounter (埃及艳后的浪漫邂逅 - a historical romantic comedy telling the story of Cleopatra's romantic affair with Julius Caesar) and a now-popular film The Man in the Inkwell (中英克韦尔曼 - a live-action/animation comedy) but the two year period between 1979-1981 was the worst for the studio. One day in 1979, a 35mm print of Clown in the Trenches was stolen by a film enthusiast. It took reportedly two years to retrieve the print. In 1982, the company changed its name to China Egg Film and changed its name again to Platinum Dragon Films (HK) in 1993.
Egg Fu Pictures
Nickname: "The Paper Egg" "The Stop-Motion Egg"
Logo: On a black background, we see an egg shape evidently cut out of paper spinning with two white slanted lines pointing downward making a triangular shape without a top. One second later, the lines move upward together forming the line shape we see and the egg stops spinning. At that point, the Chinese character "Fu" appears on the egg and the text Egg-Fu Kong Picture Company (蛋傅空电影公司) appears below the shapes.
Trivia: As many suggest, the logo was literally made up of paper cutouts. Egg-Fu Kong and his brother produced this sequence due to their general fascination with animation devices. It took approximately 45 minutes to make this sequence!
Variant: The company's first horror film The Demented Illusionist (患有痴呆症魔术师) from 1921 featured this logo tinted green as copies of the film were intentionally tinted green prior to showing in theaters. The true variant, however, is that the logo turns white and dissolves in a very choppy manner, that's why the logo in the second picture is sort of white in some areas.
FX: The egg spinning, the lines moving and the text appearing. Now it's not as professional looking, but it must have been very professional back in the 1920's.
Cheesy Factor: The animation of the logo is very choppy and the text appearing is very hard to stand. But we should give the people who made this credit for using what they could afford.
Music: Mostly silent, as this would play before the musicians would play their share of soundtrack during the movie, though sometimes this has been accompanied by the film's appropriate soundtrack.
- On William Tell Overture (威廉泰尔序曲- 1919), an abridged version of the Overture plays during the sequence.
- On The Demented Illusionist, an ominous sounding organ ditty plays throughout.
Availability: Ultra common, as far as old logos go, this one is actually very easy to find. Check the copyright date for a certain movie by the company name on a DVD or a video and you'll find this. When Simitar Entertainment released a budget-priced collector's edition DVD of The Man in the Inkwell in 1999, however, this logo was used instead of its then common logo scene.
Scare Factor: Medium, depends on whether or not the animation in this logo gives you a headache. The variant from The Demented Illusionist may give people some scares.
Nickname: "The Crane and the Egg"
Logo: On a black background, we see a paper cutout shaped like a crane moving towards the left and turning (ahem, FLIPPING AROUND without an in-between) towards the right as two eggs (one light gray and one dark gray) appear on the right side of the screen. As they come together forming one egg, a light gray cutout of Fu (傅) appears on the egg.
Trivia: This was the second time Egg-Fu Kong used paper cutouts for a logo sequence. He worked with both his brother and his cousin on this sequence. Apparently, it took half of the time it took to make the first logo to make this!
Variant: The sequence was remade in color in the 1940's after the introduction of color film. The crane is yellow, the egg is blue and the "Fu" is green.
FX: The crane moving, the eggs moving, the "Fu" appearing.
Cheesy Factor: A bit of an improvement after 1916's logo, but still choppy.
Music: Until 1933, the logo did not have sound like before. At that point, a fast-paced orchestral ditty plays with a small gong flourish when "Fu" appears.
Availability: Common, the logo was always saved on prints of films in the public domain. Since 2002, most of the films in the public domain are owned by UAV Corporation, Image Entertainment, Anchor Bay and Gaiam (GT Media).
Scare Factor: Low.