Background: Founded in 1928, TBA.

1st Logo



Logo: TBA

Variant: On Red Heroine, TBA

FX/SFX: The dragon moving, the curtains opening upwards.

Cheesy Factor: It's all in choppy stop-motion around here, and it started to date since the late 30's.

Music/Sounds: An chinese fanfare of only 4 notes which concludes with an cacophonic military music.

Music/Sounds Variant: On Red Heroine, the music would be a very modeled 5-note chinese fanfare with an loud gong flourish at the end.

Availability: Seen on films like Battle of the Winning Troy, Thunders In Sichuan's Fire, The Boot Of Snakes and The Permissioner on Prision. Also seen on Red Heroine.

Scare Factor: Low to high, because of the very detailed imagery and the big text. Also, the music doesn't help matters either, due to it being a total mess on both art and sound effects. Medium to high for the Red Heroine variant, the text is more tamer, along with the music, which makes it less scarier.

2nd Logo



Logo: TBA

Variant: This was remade on color in 1951, following the beggining on color film.

FX/SFX: The flag moving, the background getting bright and fading, the logo zooming in.

Cheesy Factor: While the background gets bright, we can't see the logo's name either because of the overused brightness of the effect. Also, the name zooms in in a choppy manner.

Music/Sounds: Until 1951, it played the opening theme of the movie. Starting in 1951, it features an military fanfare with added chinese instruments, which follows into a bombastic finale.

Availability: Seen on many kids films like Figures From Earth's Moon, and some of their films by adults like The Roses of Hell-Man, King Kong In The Shanghai Express, Love and Traitors, Xao Fueng's Lost Daffodil, The East is Red, The Revenge of The East and Gong Guan And The Seven Mystery Dragons.

Scare Factor:

  • Medium for the black and white version, the darkness may be an alert to some, but with the music's opening it makes it more tamer for those who don't like scary logos. The brightness doesn't help either for neither those kinds of people.
  • High for the color version, the scheme is now too bright and they made the symbol red, along with the text which seems that way enough, but now in a light-gray scheme. This combined with the music and the dark ambience of the logo at the first point would make a thing which could be a contender for the scariest logos ever made.

3rd Logo



Original Variant


Ariana Grande Variant